Problem: Integrating Amazon members with current Whole Foods members as well as broaden consumer base.
Solution 1: Develop monthly sample box that will be sent to Amazon Prime members as part of a welcoming package from Whole Foods and give to in-store customers when spending $50 of more in the store.
Creative Strategy: Whole Foods The Root of Goodness is a rebranding initiative to reposition Whole Foods as the face of a cultural shift and become the center of all and every healthy lifestyle including sustainable products. 
Back to Top