The purpose of this campaign was to target Millennials and to get them to choose Verizon Unlimited as their mobile carrier. The idea was to point out the small gap between Verizon's network reach and other competitors'. Then we used the idea of a "gap" to represent relevant social issues that interest Millennials and integrated a way for them to be involved and help a cause as long as they have Verizon. This especially helped emphasized the concept that having a gap in one's mobile network could mean a gap in their social network. 

My roles included creative direction, idea architecture and design. 

The One Club Creative Bootcamp is a four-day bootcamp where participants are introduced into the advertising industry. We learn about the creative process and how to create and present a campaign for a real client. Participants are put into teams and compete to be chosen for the best campaign. This year Verizon was our client and my team, Trapgärten's created a campaign called "Mind the Gap", campaign was chosen as one of the top three out of 13 teams. 

Commercial


Radio


Video submission to microsite competition
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